TRANSFORMING DATAMEDE'S IDENTITY

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Located in Roseville, California.
Datamede modernizes charge capture for medical groups, delivering accurate billings and claims to mitigate revenue leakage.
Scope
Branding
Creative Direction
UI/UX Design
Website Design
Webflow Development
Overview

Navigating through Datamede was somewhat a complex yet exciting journey. Over time, they've fine-tuned an impressive product that stands out in the market. 
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Our main task? To step in and amplify its brilliance, ensuring that the world not only sees it for the value that it offers.  We had to convey the product developments and the innovations that Datamede has been able to make in the charge automation industry.

The Challenge

“Datamede is transforming your billing process with automated charge capture technology! .”

While the initial branding carried a legacy feel for Datamede, it had its loose ends. The branding used earlier was a testament to their journey and their roots in the industry, it had a sense of connection and recognition amongst their ideal consumer. Hence, we decided not strip it down completely and capitalise on what we have.

This might seem to be an amazing point to start, it also brought upon us a challenge of keeping Datamede relevant to its target consumer base and in the ever evolving market dynamics, in order to stay ahead of the curve. And at Pixeto, we love a challenge

Overcoming Challenges

With all of the information that we gathered so far, our goal was clear: elevate Datamede’s sophistication. We wanted to ensure that while the essence remained intact, the brand felt fresh, modern, and in step with the times. Our mission was clear, partnership stood as a strong pillar for us. Working closely with the Datamede team, we embarked on a collaborative rebranding journey. It wasn't about changing who they were, but about enhancing their image to resonate with today's audience. 

The outcome? A logo that's sharper, encapsulating both their legacy and their forward-thinking approach. Colours that aren't just trendy but tell a story of reliability and trust. And illustrations that breathe life, energy, and innovation into every interaction.

The Logo Conundrum

Datamede’s logo was a tricky one to tackle. When we stepped in, the client had already envisioned the stethoscope representing the letter "D" and a graph embedded within the "M".  While we appreciated this innovative approach, we believed a little refinement would increase its impact. Juggling two distinctive symbols within the logo could simply dilute its essence, possibly making it less memorable for viewers. To enhance brand recall, we decided to streamline: retaining the stethoscope-inspired "D" but simplifying the overall design. Additionally, we introduced a green hue for the "e", ensuring that "Datamede" is pronounced correctly and is not mistaken for "Datamedi" or other competitors in the industry called “Datamede”

Refreshing The Brand Identity

Datamede had to resonate with the medical industry and radiate a sense of calmness amongst its target consumer. Hence, we employed a deep blue hue to highlight the product's intricate features, then strategically introduced white segments, ensuring the information remains approachable and easily digestible.

We intentionally embraced abstract graphics and animations, sparking users' curiosity and nudging them to dive deeper into the content for a richer understanding. We also crafted a maturity assessment calculator tailored for institutions. This not only gauges their readiness for Datamede but also serves as a powerful lead magnet.

Solving For Their Website

Initially, Datamede worked with a single page website which was concise and sufficiently buffed up with information that they wanted to convey. Even though this was a way for us to start building on it, their older website started to become obsolete as the product started to make waves and grow much faster. Hence, the website had to be completely revamped to fulfil the product’s requirements while also keeping in tone with the warmth and nostalgia that Datamede provides!

This is why we approached it with the subtle animations and a comfortable colour palette, we wove together shades of green, blue, and nuanced greys. The green breathes life into our design, radiating a warmth that's both friendly and caring. Meanwhile, the blue anchors our technological edge, reflecting sophistication and trustworthiness in every pixel. And this is how we were able to retain Datamede’s legacy while giving them a cutting edge website design and branding!

Client's Note
“Pixeto is an excellent resource, they’re master at Webflow and design and has been a real gem to any task I've given them.  They makes sure all the deadlines meet and that also with the highest standards.”
Vasu Vallurupalli
Founder, Datamede

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