Designing a website without any goal is a cumbersome task. Isn’t it? So to solve this, have you ever tough of setting goals and objectives for a website project? This will help you out in achieving targets and organizes your workflow. Making the right understanding of goals will help your agency or team to set the right pricing and deadline for the website project.
The clarity in work goals reduces the burden of work as it becomes smooth flowing with respect to goals. Remember one thing, whenever you set any goals of your website project keep in mind that they are specific and measurable. Achievable on time is a matter of great concern while working with clients.
So before clarifying goals for your website project, let us understand the purpose of the website as this will give you the clear motive of the website. By clearing this, you’ll be able to set your goals in a much well-defined way !!!!
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What is the motivation behind your site?
Is it storytelling?, is it getting customers?, There can be many different goals but before starting to set goals for your website project, you need to understand the motive and working of the website. Why there is a need for a website? How it should look?How the user will interact with the website? What action to be done when users leave or arrive at the website?
Here are some of common website objectives:
1. You need your website to get leads - You want the site to convert visitors to warm leads which are easy to convert with the help of contact forms, Scheduling tools.
2. You need your site for the lead conversion - Online buys, in-store buys, gifts, new endorsers, and more volunteers are largely instances of transformations.
3. You need your site to illuminate your crowd and give value - You might need to give them that you hear what you're saying, clarify your administrations, or give data about a point.
Targeting achievable goals in a given time period brings real growth and success for both your website and your business.
Understanding and clarifying goals for website project
After defining and understanding the purpose of the website project that required to be kept in mind while defining goals for the website. Let’s not waste time and run down through the most important goals for a website project.
Generate leads for the business
For any business, the most important aspect is the lead generation so as to make a revenue for the business. Here the goal setting is done keeping in mind the aspect of leads i.e when taking up a website project, you need to design it in such a way that theme and designing of the website seems like to gain more leads by just looking at the content and lead generation form within the website.
Easy sale conversion
When a user lands on the website then most of the time there is a call to action to generate the sale of a particular product or service. This call to action can be in any form depending upon the niche and client’s requirements. A website is that which easily shows a call to action to the user who can be redirected to the landing page where he can purchase or avail the service. With easy popups and easy direct helps businesses to easily close the sale and generate revenue for their business.
Supports mass recruiting
Is your business plan about hiring and recruiting people for business or any task purpose? Just like freelancer, upwork, and many more. The relevant goals are setup while designing a website as per the niche requirement. Here, you need to create a separate portal for recruiters and job seekers. This will allow easy working on the website, recruiter or job seeker can easily signup or apply through the website.
Enabling an easy interface can save a lot of time and make it much more efficient while working. So adding a suitable landing page for recruitment can also be a good option.
Ease of product explanation
Product explanation plays an important role in any eCommerce platform. Without right and proper information about the product, the customer will not be able to make the purchase. Here, the website designer must focus on the headers and section so that product descriptions can be added to the website.
With easy access to the product description on the side of the product below the proper makes it well organized and it’s much easier for the customer to decide whether to purchase or avail the services.
Highly optimized loading speed.
High-speed websites are one of the favorite choices of any business or brand. Most clients want faster loading speed for their website so this can only be achieved by reducing the size of the website. This can be done by reducing image size, shortening codes, reducing graphic content, and many more. Faster loading speed also helps in getting a higher rank in the google search result page.
The website project in this case must focus on high speed running of the website so as to satisfy the client’s needs and make healthy and strong relationships with time for a longer period of time.
Easy to Navigate i.e Good UX
Well organized content on the website and easy to access any section of the website is a prime concern when looking while designing a website. This supportive user interface makes it easier for the customer to access the website content quite easily enabling the customer experience.
This quality experience will make a customer loyal to the website and make him recurring customer whenever looking for quality information results.
A highly responsive website is not recommended, it’s a must!
Do you know about a responsive website? These are website which can be easily opened in any device such as mobile, laptop, tablets, etc without harming the layout and design of the website. A highly responsive website is in demand because these days mobile users are increasing in number so it becomes almost important for any brand to target their potential customers through all platforms.
Understanding the purpose of a website is much important before defining the goals of a website project. There is a need to understand client requirements while defining goals i.e whether he wants a responsive website, product description website, fast loading website or any other. Goals are defined which are specific, measurable and achievable in a given time frame.
We know running a startup, You don't have much spare time to put huge efforts in the website, We at Pixeto build strategic and high growth websites tailored to your business. Say "Hello" at firstname.lastname@example.org