Overview

Advaya is an enterprise first AI security platform built to safeguard organizations from data leakage through popular generative AI tools. With employees increasingly using tools like ChatGPT, Perplexity, or Gemini in their workflows, sensitive company information is at constant risk. Advaya monitors, filters, and blocks risky interactions in real time, protecting enterprise data without disrupting productivity.

The founder approached us to craft a brand identity that balanced AI-native friendliness with enterprise-grade security, something approachable for employees, but clearly powerful and uncompromising beneath the surface.

Solution

We created a distinctive brand system that lives at the intersection of modern AI tools and enterprise firewalls. The identity needed to feel as intelligent and smooth as tools like Perplexity, yet radiate the strength and reliability of an internal security infrastructure.

The brand features a striking bright orange palette, chosen to evoke alertness, energy, and resilience, paired with sharp, modern typography that instills trust. Subtle UI-style loading and “thinking” animations were designed as brand motifs to hint at the product’s constant background vigilance.

Overall, the design language is clean, high-tech, and slightly playful, intended to make employees feel like Advaya is a helpful assistant rather than a restrictive watchdog

Impact

The new visual identity positions Advaya as a category-defining security layer for the AI era: smart, bold, and essential. It’s a brand that speaks confidently to CISOs and IT heads, while remaining friendly and frictionless for the teams who use it daily.