Flotorch

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Complex, cutting-edge, and visually unforgettable. We transformed Flotorch’s site into a sleek, cinematic experience. Dark themed, minimal, and advanced. Capturing the clarity, power, and ambition of their AI-first product and vision.
Scope
Branding
Creative Direction
3d Design
Website Design
Webflow Development
Overview

Flotorch is an ambitious company solving real and complex challenges in the AI space. Their platform helps businesses and engineers test, benchmark, and select the best fit AI models, configurations, chunk sizes, and cost-performance balance for Retrieval Augmented Generation (RAG) workflows. Beyond the platform, they offer full scale AI implementation and management services for enterprise clients cutting-edge solutions for a fast evolving space.

The Challenge

“With a groundbreaking product in hand, Flotorch needed a website that visually matched their innovation. ”

With a groundbreaking product in hand, Flotorch needed a website that visually matched their innovation. The ask, take complex AI ideas and translate them into a minimal, advanced, and dark-themed web experience that felt as high tech as the product itself, without compromising on usability or clarity.

Solution

We pitched three distinct brand and hero concepts, each fully realized to help the client visualize our direction. One idea stood out, a cinematic hero section powered by custom video and 3D animation to instantly communicate what Flotorch does. This aesthetic extended across the site, every page designed to feel cohesive, dynamic, and future-facing.

While the video took multiple iterations to get just right, once the tone was set, the rest of the website flowed smoothly and efficiently into place.

Impact

The final result is a sleek, high-performance website that captures both the complexity and clarity of what Flotorch offers. It looks as advanced as the product behind it, clean, dark themed, and confident. The client loved the outcome, and we walked away with another project where deep collaboration led to striking execution.

Solving For Their Website

Initially, Datamede worked with a single page website which was concise and sufficiently buffed up with information that they wanted to convey. Even though this was a way for us to start building on it, their older website started to become obsolete as the product started to make waves and grow much faster. Hence, the website had to be completely revamped to fulfil the product’s requirements while also keeping in tone with the warmth and nostalgia that Datamede provides!

This is why we approached it with the subtle animations and a comfortable colour palette, we wove together shades of green, blue, and nuanced greys. The green breathes life into our design, radiating a warmth that's both friendly and caring. Meanwhile, the blue anchors our technological edge, reflecting sophistication and trustworthiness in every pixel. And this is how we were able to retain Datamede’s legacy while giving them a cutting edge website design and branding!

Client's Note
“Pixeto is an excellent resource, they’re master at Webflow and design and has been a real gem to any task I've given them.  They makes sure all the deadlines meet and that also with the highest standards.”
Vasu Vallurupalli
Founder, Datamede

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