Complex, cutting-edge, and visually unforgettable. We transformed Flotorch’s site into a sleek, cinematic experience. Dark themed, minimal, and advanced. Capturing the clarity, power, and ambition of their AI-first product and vision.
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Flotorch is an ambitious company solving real and complex challenges in the AI space. Their platform helps businesses and engineers test, benchmark, and select the best fit AI models, configurations, chunk sizes, and cost-performance balance for Retrieval Augmented Generation (RAG) workflows. Beyond the platform, they offer full scale AI implementation and management services for enterprise clients cutting-edge solutions for a fast evolving space.
With a groundbreaking product in hand, Flotorch needed a website that visually matched their innovation. The ask, take complex AI ideas and translate them into a minimal, advanced, and dark-themed web experience that felt as high tech as the product itself, without compromising on usability or clarity.
We pitched three distinct brand and hero concepts, each fully realized to help the client visualize our direction. One idea stood out, a cinematic hero section powered by custom video and 3D animation to instantly communicate what Flotorch does. This aesthetic extended across the site, every page designed to feel cohesive, dynamic, and future-facing.
While the video took multiple iterations to get just right, once the tone was set, the rest of the website flowed smoothly and efficiently into place.
The final result is a sleek, high-performance website that captures both the complexity and clarity of what Flotorch offers. It looks as advanced as the product behind it, clean, dark themed, and confident. The client loved the outcome, and we walked away with another project where deep collaboration led to striking execution.