Outdated, clinical, and cold. Nothing like the healing experience their patients experience. We rebuilt the brand into a warm, modern, emotionally intelligent identity that mirrors the empathy and transformation at its core.
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Klearmind, a mental health clinic specializing in personalized ketamine treatments, came to us with a pressing challenge. While their medical expertise and patient care were exceptional, their digital presence told a different story. Their existing website lacked clarity, empathy, and aesthetic direction. The three elements critical for a brand that deals with vulnerable, sensitive patients seeking hope and healing.
Our mission was clear, rebuild the brand identity and online experience from the ground up to make every visitor feel seen, safe, and supported, while positioning Klearmind as a modern, trustworthy pioneer in the psychedelic mental wellness space.
The existing website suffered from disjointed design, cold aesthetics, and a poor user experience that didn’t reflect the compassionate care Klearmind actually provided. Patients visiting the site are often in distress or looking for clarity, felt overwhelmed and uninspired. For a service deeply rooted in empathy and transformation, this disconnect was unacceptable.
We needed to design a brand identity and web experience that felt calming, elegant, and emotionally intelligent while still instilling confidence and professionalism. The challenge wasn’t just design, it was emotional resonance.
We began with deep immersion. Our team sifted through Klearmind’s SOPs, patient onboarding docs, and internal research to understand not just the treatment, but the emotional journey of each patient. Through multiple conversations and discovery sessions, we formed a clear creative direction, that was warm, organic, reassuring and modern treatment.
We refined Klearmind’s logo to resolve structural flaws and introduced a new, elegant wordmark. The brand identity took shape through warm, earthy tones, soft typographic choices, and emotionally attuned photography. To further humanize the experience, we used AI tools to generate custom visual assets that echoed the emotional clarity patients seek post-treatment.
Beyond aesthetics, the new site was built to work. We introduced a patient survey as the primary lead generation touchpoint, framing the journey around the patient, not the clinic. An embedded AI agent, trained to handle 90% of common inquiries, now supports patients in real-time, saving hours of manual response time and streamlining the intake process.
Klearmind's transformation wasn’t just visual, it was emotional and operational. The new brand and website don’t just inform, they comfort. They don’t just convert, they connect. For a clinic that helps people feel whole again, we delivered a brand experience that finally feels the same.