Sonara

Overview

Sonara is an AI powered platform that automates the job application process. Users simply upload their resume, set their preferences, and let Sonara apply to relevant jobs on their behalf. Saving time and removing the stress of job hunting. 

Despite the product’s immense value, Sonara lacked the branding and online presence to truly connect with its target audience: ambitious, tech-savvy young professionals looking for smart, time-saving solutions.

Challenge

Sonara’s existing visual identity was too generic and failed to convey the excitement and innovation behind the product. Without a compelling brand or engaging website, the platform struggled to build trust and attract users in a competitive space.

The challenge was to create a brand that felt fresh, youthful, and dynamic something that not only looked beautiful but clearly communicated the magic of what Sonara does behind the scenes.

Solution

We designed a vibrant, playful brand system that immediately resonated with Sonara’s target audience. The logo was kept minimal and flexible, while the supporting visuals leaned into rich gradients: blues, purples, turquoises that brought energy and motion to every screen.

For the website, we built a joyful and interactive experience anchored by a standout hero animation. This animation visually explained how Sonara's AI seamlessly scans, matches, and applies to jobs in real-time, making the product feel tangible and almost magical to first-time visitors.

Every part of the experience from colors to microinteractions was crafted to lower user hesitation and increase excitement.

Impact

The rebrand and redesigned website delivered remarkable results:

• 57% increase in average session duration
• 73% boost in NPS based on website experience
• 43% increase in overall conversion rate

Sonara’s new brand finally matched the power of its product. Modern, approachable, and effortlessly effective.