Webflow vs Squarespace: Which Is Better for You?

Webflow vs. Squarespace: Which is better for you? Two powerful website builders, two very different approaches. Explore how they stack up on ease of use, design flexibility, SEO power, and cost so you can pick the platform that actually fits your goals.

What is Webflow?

Webflow, launched in 2013, is one of the most popular website builders for designers, agencies, and developers who want to create visually stunning and high-performing websites without writing any code. Its USP lies in bridging design and code through a powerful visual interface that automatically generates clean HTML, CSS, and JavaScript. Enjoy unmatched design flexibility and build complex, responsive, and interactive websites while also getting to play with custom code.

What is Squarespace?

Squarespace is where design meets simplicity. Marketed majorly to entrepreneurs, Squarespace has a neat and simple-to-use CMS. You don’t only create websites on Squarespace; you can build your entire marketing funnel from the ground up on this platform. In short, Squarespace is an all-in-one website builder that offers professional templates, a drag-and-drop editor, and features to quickly build online stores, blogs, and portfolios.

Webflow vs Squarespace: Ultimate Comparison

Before diving into the ultimate comparison between Webflow and Squarespace, let’s start by looking at the key factors you’d naturally consider when choosing between them.

POPULARITY SCORE

Webflow: Popular among design-driven creators, tech communities, agencies, and startups.

Squarespace: Widely used by the general public thanks to its simplicity.

Squarespace is more popular overall because of its beginner-friendly nature. Its all-in-one platform focuses on simplicity, offering built-in features that work right out of the box.

Webflow, on the other hand, is preferred by professionals, agencies, and startups that need advanced customization and scalability. It stands out for its innovative design capabilities and stronger support for technical SEO.

INNOVATION PACE

Webflow: Known for rapid innovation, especially in design flexibility.

Squarespace: Favored by a broader audience for its simplicity.

Webflow moves faster when it comes to new features. It regularly introduces updates around design control, performance, advanced SEO, animations and integration

Squarespace, meanwhile, keeps things simple and streamlined. Its updates focus mainly on built-in tools that make setting up an online presence easier, like scheduling, email marketing, and AI-assisted content, but it remains limited in terms of deep customization.

2025 Updates: New Features to Explore on Webflow and Squarespace

Before we get into the main comparison table outlining the features, strengths, and limitations of both platforms, let’s first look at their 2025 updates. These updates reveal each platform’s long-term motivation, objectives, and focus areas for the future.

Webflow continues to cater to a more technical audience of designers, developers, and agencies by offering deeper control, AI-driven code generation, and enterprise-level collaboration.

Squarespace, meanwhile, strengthens its role as the go-to choice for beginners and small businesses, making advanced features more accessible through intuitive AI tools and its all-in-one integrated platform.

Squarespace vs Webflow: Feature-by-Feature Breakdown With Detailed Pros and Cons

Webflow vs Squarespace: Which Should You Choose in 2025?

When it comes to crowning 2025’s winner between Webflow and Squarespace as contenders, it all boils down to what you’re looking for. In a glimpse:

When do you choose Webflow?

Webflow is built for designers, developers, agencies, marketing teams and tech-focused startups that want high levels of customization, control and scalability. If your work demands unique layouts, dynamic content structures, advanced SEO setups, or integrations that support business growth, Webflow is for you.

When do you choose Squarespace?

Squarespace, on the other hand, is ideal for beginners, small businesses, freelancers, and individuals who want a quick, elegant online presence without a learning curve. Its users value simplicity, visual consistency and an all-in-one platform. Squarespace is not the right fit if you need deep customization, a complex CMS, or developer-level flexibility.

There, you have it.

Ultimately, the choice between Webflow and Squarespace comes down to your goals, technical comfort, and the level of creative control you’re looking for.

FAQs

Do professionals use Webflow?

Yes. Designers, developers, agencies, and marketing teams widely use Webflow because of its advanced design control, flexible CMS, and ever-evolving feature set. The platform releases major updates every year to stay aligned with the changing UI/UX and web development landscape.

Is Squarespace still good in 2025?

Yes. Squarespace remains a strong option in 2025, especially for boutique brands, creative professionals, freelancers, and small businesses that need high-quality templates and a simple interface to customise them quickly.

What is better than Squarespace?

It depends on your goals. If you need deeper customization, advanced SEO control, or a scalable, dynamic website, Webflow is often the better choice. But for fast, elegant sites with minimal setup, Squarespace can still be the ideal fit.

Can I switch from Squarespace to Webflow?

Yes, you can switch from Squarespace to Webflow. While the migration isn’t automatic, it's straightforward.

Is Webflow easier to use than Squarespace?

Both platforms are easy to use, but Webflow has a slightly steeper learning curve because of its advanced design tools. However, Webflow University, tutorials, and templates make the learning process smooth even for beginners.

Can I build an online store on Webflow or Squarespace?

Yes. Both platforms support e-commerce. Squarespace is excellent for small to medium stores with simple needs, while Webflow is ideal for visually rich, custom-branded online stores.

Which platform is better for SEO, Webflow or Squarespace?

Webflow offers stronger SEO capabilities thanks to built-in controls for meta data, structured data, clean code, and technical optimization. Squarespace provides solid basics, but Webflow gives you more flexibility and precision.