First Phase Capital

FirstPhase is a boutique marketing agency that connects public companies with new investors. We helped them with multiple website campaigns and delivered excellent results.

Overview

Firstphase Capital is a subscriber growth agency that partners with publicly listed companies to drive visibility, boost engagement, and ultimately influence share value through performance marketing. Unlike traditional IR firms, Firstphase operates at the intersection of finance and culture that's young, energetic, and unapologetically bold.

They came to us looking for a brand and website that would reflect their fresh approach. Something that stood out completely from the usual corporate feel of the industry.

Scope

Brand Identity Design

Brand Strategy & Positioning

Wireframing & Prototyping

Creative Direction

Webflow Development

The Challenge

“While Firstphase’s results were impressive, their brand presence didn’t reflect their creativity or energy.”

While Firstphase’s results were impressive, their brand presence didn’t reflect their creativity or energy. They wanted something radically different, something fun, vibrant, and youthful that would align with their dynamic team culture and appeal to both clients and investors.
The goal was to break the mold of what a “growth agency” looks like, without compromising on clarity or professionalism.

Solution

We pitched a bold 3D concept as the centerpiece of the experience: A rocket launching from the left side of the screen, pulling a rising chart line with it as it flies across. It was symbolic, exciting, and instantly set the tone for the entire brand.

This 3D scene became the foundation of the website, creating a feeling of momentum and optimism from the very first scroll. We balanced it with clean layouts, smart copy, and playful visuals that felt cohesive but never boring. Every element was designed to express movement, growth, and unconventional thinking.

Impact

The final website didn’t just meet expectations, it made waves:

Won multiple design awards for its originality and execution
Received overwhelmingly positive feedback from both clients and end users
Dot based diagrams for illustrating complex concepts with simplicity
Elevated Firstphase's positioning as a bold, next-gen growth partner for modern public companies

For Firstphase, the new brand didn’t just look different, it became a conversation starter and a growth engine in itself.