WhizAI

WhizAI is a pioneer in AI-powered analytics for life sciences. We helped WhizAI look sophisticated and appealing to their target customers by thoroughly understanding their product.

Overview

WhizAI is a fast growing AI platform that delivers contextual insights to the pharmaceutical industry. Despite having a powerful and highly differentiated product, their brand identity and website were failing to match their momentum.

They reached out to us for a complete brand overhaul and a scalable, easy to manage website experience that would support their next phase of growth.

Scope

Brand Identity Design

Brand Strategy & Positioning

Wireframing & Prototyping

Creative Direction

Webflow Development

The Challenge

“While Firstphase’s results were impressive, their brand presence didn’t reflect their creativity or energy.”

WhizAI’s existing logo was overly complex and visually cluttered, making it difficult to recognize or scale. Their website, built on a tangled WordPress backend, required developer assistance for even the smallest updates, slowing down their marketing and content workflows.

More importantly, their visual identity lacked clarity. It didn’t resonate with their enterprise pharma audience or reflect the intelligent, high tech nature of their platform.The brand was costing them opportunities with every touchpoint.

Solution

We began by simplifying the logo. Retaining their original brain icon concept but stripping it back to a more legible, modern form. After exploring multiple directions, we aligned on a mark that balanced intelligence with simplicity. It was a mutual win: the team kept their symbolic equity, and we delivered a design that could finally scale.

From there, we facilitated a series of collaborative branding exercises with their leadership that included moodboards, stylescapes, and creative exploration to lock down the right visual language. The final direction leaned into a palette of blues, turquoise, and cyan colors that felt clean, credible, and advanced, without veering into overly clinical or typical "medical tech" tropes.

We expanded this into a complete brand system and executed a robust, high-performance Webflow website. The structure accommodated their large content footprint without feeling overwhelming, and more importantly, it was fully editable by their in house team, no developers needed.

Impact

The results were immediate and measurable:

Bounce rate dropped by 50%
Average engagement time tripled
Internal marketing velocity increased significantly due to the new CMS structure

Now, WhizAI’s brand is no longer a bottleneck—it’s an asset. The visual identity speaks confidently to enterprise pharma clients, while the new website gives their team full control to grow without friction.

Client Review

Play

We've been working with Pixeto since I joined WhizAI, first project was to have Pixeto completely redesign our website and roll that out over few months, They did outstanding work on design and delivering on time. Very pleased with the website, we've seen increased traffic over a past few months to our website. Now we're working with Pixeto for our social media posts and collaterals. I'd highly recommend Pixeto for any of you design and website projects!