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Landing Page vs Website: Which Should You Use?

Published on

17 Dec 2025

Updated on

17 Dec 2025

Anuj

Founder - Pixeto

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Landing Page vs Website: Which Should You Use?

Where should I direct my customers for a limited-time sale?

How would prospective users trust my brand?

Do I need a website or a landing page to communicate my brand ideology?

If any of these questions have crossed your mind, you’re in the right place. Landing Page vs Website, which one should you choose? Scroll on as we guide you to make the right choice.

What is a Landing Page?

A landing page is a standalone conversion-focussed web page made for a very specific purpose.

You design a landing page with one sole objective.

Guide users to the exact details or the final step to what you’re trying to obtain from your advertisement. (Sign ups, Bookings, Sales, etc.)

The visitors land on your landing page (pun intended) to get right to the point. They do so after clicking one of your ads, a link sent in your email campaign or a social media post.

The sole purpose of a landing page?

All aligned with your specific marketing campaign. Your objective is shown via your CTA (call-to-action).

Unlike a website or a homepage, a landing page owns one singular piece of communication and blocks out all the extra unnecessary matter.

Every landing page follows one singular goal (like signups to newsletters, purchases, form fills, bookings, etc.)

In short, landing pages are typically used for very directed lead capturing, all aligned with one singular objective rather than broad browsing.

For instance, if your user saw an ad of one of your marketing campaigns around a defined festive sale. Your landing page will redirect them to this specific catalogue, and stray away from any other distracting elements.

In totality, a landing page is:

Campaign-specific
Action-driven
Offers an exchange of value. Email address in exchange for an e-book or a whitepaper. Clearance sale during a limited-time.
Friction-free. Guides users seamlessly to the next step.

What is a Website?

A website is a collection of multiple webpages. These webpages are different categories of your brand, ranging from About Us, The Brand, The Team, your product catalogue (if you’re an e-commerce brand), your services and portfolio if you’re an agency or a freelancer.

In short, your website is that space on the internet that offers the A-Z of what your brand stands for and all that it offers. All of this comes under a domain name and is hosted on a web server.

In fact, a website serves multiple purposes:

Complete brand discovery
Great for SEO purposes. All the content that’s published on your website is linked to your overall SEO.
Broad level browsing where your audience gets to explore your brand.

A website, unlike a landing page is made up of multiple goals. Users can hop to different categories as per their intent and need. This means broader navigation, multiple menus and internal pages and multi-intent visitor behavior.

That’s why the best website experts make sure to offer something for every user type, across all top and bottom funnels. Know more about funnels and how to create one that converts here.

Landing Page vs Website: Key Differences

	LANDING PAGE	WEBSITE
Structure	Single-pager. Clean and structured design without any extra information not linked to the campaign.	Multi-pager with a more complex architecture made of multiple categories.
Goal	The best landing pages offer one singular goal, popularly called the CTA. It reflects across the landing page as your primary objective (e.g. Buy now, Sign up, Download e-book).	Serves multiple goals directed at different user types across the brand’s user journey.
Navigation	Navigation is kept to a minimum. Every block of text or image guides the user toward taking action on the campaign.	Offers broader navigation, giving a comprehensive view of everything a brand represents.
CTA usage	100% action-driven. CTAs usually appear above the fold and are repeated strategically.	CTAs are multi-fold and serve different purposes, from brand education to user engagement.
Conversions	Highly conversion-focused with typically higher conversion rates. Often used for downloads, subscriptions, or selling a specific course, module, or catalogue.	Supports multiple goals tracked via analytics. Focuses on long-term brand building and user engagement rather than a single conversion.
UX complexity	Minimal UX complexity. Communicates the core message within the first few seconds.	More complex UX with multiple categories and dropdowns. Complexity increases with the breadth of business offerings.

LANDING PAGE

Focussed on a single goal

Minimal navigation

CTA-driven design

Tight funnel audience flow

Limited SEO ranking scope

WEBSITE

Focussed on offering broad and comprehensive information

Full menu system

Multi-path browsing

Open exploration across all audience funnels

Multi-keyword strategy with a high SEO ranking scope

Looking for inspiration? Check out the 15 best SaaS website designs of 2026.

Landing Page or Website - Which Should You Choose?

Your choice depends on your goals, budget, timeline, and traffic sources. However, if your long-term objective is brand building, it makes sense to invest in tools that allow you to create and manage both landing pages and a full website.

If Your Goal Is…	Use a Landing Page	Use a Website
Lead capture	✅	❌
Brand presence	❌	✅
Multiple service pages	❌	✅
Paid ad conversions	✅	❌

Check out this article on how to choose the right platform for building your website.

FAQs

What’s the primary difference between a landing page and a website?

A landing page is a single page focused on one clear visitor goal, while a website is a multi-page information hub built for content, context, and long-term brand building.

Which converts better, a landing page or a website?

A landing page typically converts better because its primary traffic sources are ads, email campaigns, and social media. The messaging across these channels is clearly reflected on the landing page, guiding users directly to the CTA without loops or leaks in their journey

Can I use a landing page without a website?

Absolutely. You can create landing pages even if you don’t have a running website. There are many tools like Unbounce, Hubspot, Leadpages and more that help you create effective landing pages.

Which is better for SEO, a website or a landing page?

A website is better for SEO. Landing pages are temporary and campaign-led. Once a campaign ends, the landing page often loses its purpose. A website, on the other hand, is where you build and manage your long-term presence, including SEO. It strengthens organic visibility and trust over time.

How many landing pages can a business have?

There is no upper limit to how many landing pages a business can have. The focus should instead be on having high-performing, action-driven landing pages that drive conversions and lead captures. For instance, each campaign, product, audience segment can have its own dedicated page. This ensures a message match, higher relevance and conversions.